Core Skills in Strategic Effectiveness for Service Leaders

Enabling service leaders to drive exceptional levels of success in clinical services

Quite naturally, clinical & service leaders tend to focus on clinical quality, evolution and innovation. However, an increasingly competitive market place demands attention to all components of clinical business excellence if services are to survive and thrive. This intensive, one-day programme comprehensively covers strategic service leadership, enabling leaders to balance priorities effectively, whilst strategically guiding and evolving services so that they may seize opportunities and mitigate threats.

This course forms part of Clinical Business Excellence - a Medicology Centre of Excellence.

• Develop a broader view of service success in the modern environment
• Understand how to lead strategically
• Discover both opportunities and threats arising in the healthcare market
• Develop appropriate strategies around the secondary to community shift
• Position services effectively to ensure continued success
• Formulate a compelling strategic direction for your service
• Discover how to get everyone on board

• What is Strategic Effectiveness for a clinical service?
• Understanding the strategic cycle
• Broad scanning – ensuring an outward focus
• PESTEL analysis for identifying influencers
• Competitive analysis to ensure you are positioned correctly
• Opportunities and threats arising in the modern marketplace
• Predicting market openings
• GP Commissioning - Opportunities and threats
• Essential financial knowledge to enable strategic effectiveness
• How money flows around the system
• Conducting a SWOT analysis
• Stakeholder analysis and insight
• Considering other specialties as stakeholders
• Converting market insight into strategic direction
• Considering ‘positioning’ of clinical services
• Outputting SWOT into a strategic plan
• The strategic planning process
• Engaging staff and reaching concensus
• What constitutes a robust strategic plan?
• Developing vision and a robust business model
• 6 core components of clinical business excellence
• 1. Clinical Effectiveness
• 2. Financial Effectiveness
• 3. Attraction Effectiveness
• 4. People Effectiveness
• 5. Patient Experience
• 6. Strategic Effectiveness
• Where services fail
• Use of appropriate data in SBE
• Encouraging a SBE mindset throughout your team
• Resolving clinical versus business conflicts of interest
• Letting go of the past – learning to soar in the modern environment

The course is a thought-provoking mixture of lectures, practical case studies, discussions exercises and examples. It has a very practical focus and although designed to underpin key principles with sound academic understanding, the primary purpose is one of enabling service leaders to practically lead services from a strategic perspective.

These are other courses that provide a good companion to this course.

• Core Skills in Setting Effective Direction for Clinical Teams